Super-connected East London producer Anthony McGinley has graduated from a colourful clubland to the world stage with a consistent flow of tracks and remixes under the artist name ABSOLUTE..
For the last few years he’s been throwing some of the most popular underground events for the alternative and the fabulous in London and beyond. His position as gatekeeper to an environment where club kids can experiment has created a community of fans forged by freedom of expression. Not only has WUT? Club has been a safe space for the weird and the wonderful, but it has been a testbed for Anthony’s own musical productions too.
Fast-forward to the cusp of 2019 and ABSOLUTE. dives into a new chapter having earned the backing of both Mixmag and DJ Mag (who have both celebrated his position as one of the breakthrough artists of the last year whilst crowning his latest EP on Tiga’s influential Turbo Recordings in their top releases of 2018). On NYE, he steps up to perform at the globally respected Beyond The Valley festival in Melbourne having covered so much ground in such a short space of time.
From the sweaty walls of Dalston Superstore to the main stage of Milkshake Festival (in both Amsterdam and Sao Paulo) the ABSOLUTE. artist project has grown out of Anthony’s home studio into a fully-fledged proposition supported by some of the world’s leading tastemakers. An ever-expanding list of influencers now includes the likes of; Annie Mac, Black Madonna, Dave Clarke, Alan Fitzpatrick, Kolsch, Maya Jane Coles, Tiga, Erol Alkan and beyond!
At the start of 2018, Tiga name-checked ABSOLUTE. on Pete Tong’s BBC show as his one to watch followed hotly by the release of the Beatport chart-topping Harmony EP on Turbo Recordings. A few months later DJ Mag called Anthony ‘Absolutely unstoppable’ in their new artist feature while doyenne of the East London underground scene Maya Jane Coles invited ABSOLUTE. to remix her summer single and Tiga reinforced his support with an invite to remix his own smash ‘Stay Cool’. Further testament came with his second Beatport chart-topping EP ‘Malfunction’ in October that fully secured his place as part of the Turbo Recordings family.
These studio sessions have peppered an enviable gig schedule as the rising buzz around ABSOLUTE.’s beats marry Anthony’s gold standard reputation as a selector in his own right; visiting Brazil for the first time in 2018 as a guest of Milkshake Festival, shows alongside the legendary Horse Meat Disco and that closing set in front of 2000 party people for Maya Jane Coles’ Halloween party at E1 warehouse have cemented his place at the turntables. London Pride 2018 again saw WUT? Club present a huge after-party that was covered by fashion mag i-D and hyped by Mixmag as one of the parties to attend (the support from Mixmag for ABSOLUTE. has been consistent over the short history of the project with the mag inviting him to play their stages at Creamfields and Parklife in 2017).
Having achieved his goals for this year in style, Anthony looks forward to developing a sound that becomes an instantly recognisable trademark whilst allowing him to broaden beyond banger territory. With the stripes earned in 2018 you wouldn’t bet against it…